Nov
24
Mortgage Marketing: Giving Your Materials Life
November 24, 2006 | Leave a Comment
Even after a great meeting with a Realtor, chances are they aren’t ready to do business with you yet. So how do you keep their interest? How do you keep yourself positioned at the top of their mind? If you keep sending them the same mortgage marketing brochures they’ll get bored. So what should […]
Nov
24
Biz 101, How to Save Money
November 24, 2006 | Leave a Comment
Ever feel like you’re short on cash? How would you like to learn how to save what you earn? Today’s average consumer is way too focused on spending, and not focused enough on saving. In Money to Be Made Online, you’ll learn some of the ways you can save money while doing business. If you […]
Nov
24
How to Choose Business Card Design and Printing Software
November 24, 2006 | Leave a Comment
Choosing a business card that showcases your individual talent and profession can be essential in leaving the person with lasting memories of who you are. Business cards are a very inexpensive way of essentially advertising yourself, whether it is to friends, colleagues, or potential customers. You want to make sure you use your business card […]
Nov
24
Britney Spears, General Hospital, and Ben Matlock: Understanding Psychographic Marketing
November 24, 2006 | Leave a Comment
From start-up to exit strategy, companies follow a predictable development path.
They don’t call “General Hospital” and “Days of Our Lives” soap operas for nothing. Back in the day they were watched by housewives while they did the laundry.
Remember the 2006 Super Bowl commercial for Pizza Hut, with a dumbstruck teenager, who could hardly believe his […]
Nov
24
Being Politically Correct Can Cost You
November 24, 2006 | Leave a Comment
I was informed yesterday that one of the major shopping outlets this year would stop greeting customers as they walk into their store with the politically correct phrase, “Happy Holidays.” Instead, they have instructed their employees to use the politically incorrect phrase of, “Merry Christmas.”
It seems that every business in the USA has changed their […]
Nov
24
Why Would You Stand In Line 48 Hours To Get A Playstation 3 - The Marketing Psychology Is Working
November 24, 2006 | Leave a Comment
You know it’s Christmas time when two things happen…
1) People stand in line for 48 hours camped outside Best Buy for 48 hours waiting for the latest PlayStation release, or…
2) The Internet giveaway fever really heats up - More about this later.
The current Playstation mania is an incredible lesson in marketing. But I missed the […]
Nov
24
Diversify, Diversify, Diversify!
November 24, 2006 | Leave a Comment
Most of us know that diversification is a good thing; whether it’s in regard to our professional training and skills or our financial investments, it’s usually wise to not “put all of your eggs into the same basket.”
The same is true for marketing your business – you should always use a variety of methods to […]
Nov
24
4 Tips For A Successful First-time Showing At Any Tradeshow
November 24, 2006 | Leave a Comment
Planning for an exhibit in a trade show can be intimidating for even the most seasoned of participants, and, particularly with first-timers, the potential gains may not outweigh the time, expense and headache involved.
However, with the right kind of planning, it can be the most beneficial opportunity of the year for increasing client base and […]
Nov
24
Opportunity Knocks
November 24, 2006 | Leave a Comment
Ever feel like you’re spinning your wheels when it comes to marketing your business? If you’re not getting the results you want with your current marketing efforts, it may be time to consider a new opportunity – a Promotion Opportunity!
A promotion opportunity can be found by identifying ways of reaching your target audience, then looking […]
Nov
24
An Overview of Business Marketing
November 24, 2006 | Leave a Comment
Business marketing involves marketing products which usually includes services to other companies. Business marketing also includes communications, by any means, about a product or service that encourages the recipients of the communication to purchase or use the product or service.
But business marketing does not include communications that are made by a covered entity such as; […]